The Growth Strategies Journal features the research and experience of its independent consultants and academics. The articles address issues important in developing and implementing strategic and market planning. The focus of the articles is revenue growth. We explore notions of corporate strategy, marketing strategy, and how these issues relate to growth. The common theme that ties these articles together is that they help our readers bring their growth plans into focus.

This journal brings together excellent ideas and anecdotes from many diverse consulting backgrounds. The authors are all independent consultants and academics, each of whom is a highly experienced, talented, and ethical professional.

Current articles:

• Your Price is Too High! - This lament is common to everyone in sales. Responding to the prospect's objection requires thoughtful consideration of the appropriate concern.
• Infrastructure Inattention - The infrastructure that supports I.T. often suffers the same kind of neglect as roads, bridges, sewers, dams, and other fundamental civil infrastructure. How does your organization rate, and why does it matter?
• A Different Start Up: The Chinese Joint Venture - With China as part of the World Trade Organization, there will be many Joint Venture Opportunities in China. This paper explores some ideas and pitfalls.
• Web-based Applications that Work - Software companies are jumping on the bandwagon to deliver their software online. But a serious lack of understanding about designing and implementing web-based applications is hampering usability.
• Don't Hang Up! - The telephone is becoming a preferred method of selling for many companies. Learn how to improve telephone selling success.
• Secrets of Successful Websites - How do you ensure that your company's website will meet real-world business objectives?
• The Internet and SMB - The Internet is expanding the e-business capability of small and mid-size businesses (SMB). Internet EDI is a recent example.
• Managing the High Tech Solution Sale - Increasing sales and developing new revenue resources are the top priorities in 2002 for technology CEOs. Learn how CRM (Customer Relations Management) will help.
• What is a Customer - All customers are NOT created equally. Understanding the customer is critical to CRM.
• NetVAN White Paper - Implementation of a traditional EDI Value Added Network (VAN) on the Internet, by Electronic Commerce Systems.
• Southeast Asia Observations - Asia in the Spring of 1999 was still struggling with the Crisis of 1997. These observations, though somewhat dated, are still largely relevant today.
• The Marketing Challenge - Expanding revenue is an inside, and outside, job. Careful planning will lead to a successful strategy.
• Doing Business in Russia - The impact of culture must be understood by organizations planning business activities in Russia.

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